Is a Facebook Page Enough for My Business?

For most trades and service businesses, a Facebook page is a good start but not enough on its own. It is worth keeping, but a website does several jobs that a page cannot.

What a Facebook page does well

• It is free and quick to set up
• It lets you share photos and updates with people who already follow you
• It gives customers a place to leave reviews and message you

What it cannot do for you

• You do not control it: the layout, what appears first and the rules can change without warning
• It is built around what Facebook wants people to see, not around getting a customer to call you
• It cannot give each service its own page, tuned to what people search for on Google
• Some customers, especially for bigger jobs, expect to find a real website before they trust a business

The best setup: both, working together

Use your website as the home base, with your services, your credentials and clear ways to contact you, and use Facebook to share updates and photos and to collect reviews. Link each to the other so a customer who finds either one can reach the rest.